We’ve always believed that doing one thing incredibly well always beats doing a few things well enough. Which is why all we do is create incredible road wheels. Wheels that are not for everyone. Ours are wheels of gorgeous design, uncompromising quality and proven performance. Wheels guided by decades of cycling devotion and experience, inspired by the switchbacks of breathtaking Swiss alpine roads and engineered for riders that want to be free to ride anywhere. Swiss Side. Engineered freedom.
Swiss Side is the fusion of Action Sports product design and development, with engineering from the pinnacle of technology in Formula 1. Combined with our burning passion for cycling and the Swiss alps as our playground, our desire is to develop the absolute best cycling wheels on the market… Designed by the cyclist for the cyclist.
Jean-Paul and George, the founders of Swiss Side bring the ultimate team together.
Jean-Paul has spent the last decade as a lead engineer in Formula 1 motor racing teams. He brings the latest technologies, top level engineering know how and people with him to ensure the highest level for Swiss Side’s engineering capability. We push the boundaries of design, construction, materials and aerodynamics to bring cycling wheels into a new era. Watch for the latest innovations which will come from Swiss Side now and in the future!
George has spent his career building himself to his current status as one of the most respected industrial designers in the action sports industry. He has led several of the world’s most respected sporting goods manufacturers and brands in their respective fields, through the concept, design and production of their products. Numerous award winning designs and commendations along the way, George ensures that our concepts become reality in order to achieve our goal of bringing you truly incredible road wheels!
The Swiss Side team has also been handpicked to consist of like minded, innovative, driven people from diverse industries all drawn together by a passion of cycling and our love for getting out into nature. And most of all, to have fun doing it! In our small team, with a diverse range consisting of over 8 nationalities from Switzerland to the USA to Australia, we are a genuinely international crew.
Swiss Side is truly all about the cyclist.
Swiss Side has been built as a lean, no flab business to keep the prices in check. The days are gone for paying extortionate prices for bike wheels. Why not pay less but still get the best? Well that’s what Swiss Side is about. We are also dedicated to working with our customers. We appreciate all feedback and work together with Swiss Side riders to ensure constant improvement in customer satisfaction with every product evolution. With every wheel model, you will get a better wheel than the competitor equivalent but for less money. Sound good?!