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Swiss Side was born from a love cycling, engineering & design.
This combined with a few simple beliefs is the core driving force behind the brand.
• We believe the retail landscape is changing and we believe in the future of online sales.
• We believe we can deliver products that are as good if not better than the big brands at a fraction of the traditional retail price.
• We believe we can improve the cycling experience through our engineering, design & product development experience.
• We believe that all cyclists should be able to enjoy top quality products at affordable prices.
• Swiss Side is built on an internet sales ‘customer direct’ business model which is extremely efficient. This allows us to compete with the big brands and deliver top quality products to our customers for a fraction of the traditional price. This ensures our customers always get the best value products at the best price.
• We are partnered with one of the worlds best quality and largest wheel building factories, located in Taiwan. This particular factory also builds for several of the industries leading premium brands.
• We are a Swiss owned and operated business with our warehouse and stock being held in the UK. This arrangement allows us to be extremely efficient, delivering duty and tax cleared product to our EU customers (no hidden charges upon delivery) and offering tax free export sales to the rest of the world. As Swiss tax is very low it also helps to keep our pricing competitive.
• Though our 3PL logistics / warehouse partner we have access to the best shipping rates available as well as a wide variety of couriers which allow us to quickly and efficiently deliver Swiss Side products to all corners of the globe. Because of this we try to incorporate ‘Free Shipping’ with the majority of our orders.
• Our background in Formula 1 engineering and action sports product design allows us to intimately understand the products we bring to market for our customers. It also gives Swiss Side the unique ability to develop and produce products with a qualified understanding, first-class styling & design, creativity and innovation.
THE END RESULT = PREMIUM CYCLING PRODUCTS AT UNBEATABLE PRICES.
Click on the images below to view our road bike wheels
If you believe in Swiss Side like we do then we have an exciting future ahead.
We are bursting with creativity and new ideas but the reality is that it takes time. Stay tuned to Swiss Side and ride with us on this exciting journey.
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