THE NEXT STEP / Product Launch Video 2

As announced last week, we are making the BIGGEST STEP in the history of Swiss Side, with our complete new wheel lineup to be launched on the 23rd February at the Triathlon Convention Europe in Langen, Germany.

In today’s video, Swiss Side CEO and Co-Founder, Jean-Paul Ballard, gives some detailed insights into the new design and construction of our ELEVEN new HADRON aero wheels!


The complete Swiss Side wheel lineup has been completely overhauled and every single component has been re-optimised to make the world’s fastest wheels even faster and better quality! We are excited to confirm that we will be offering disc brake versions, not only in the HADRON Ultimate models but also in the HADRON Classic models. Our new hubs have also been designed and manufactured in collaboration with the world’s number 1 hub supplier to further raise the bar in quality & performance of Swiss Side wheels. Of course, all of the new wheels are tubeless ready and UCI approved.

We want to hear your thoughts and feedback! So please comment on our video, on social media or via email. We’ll include answers to your questions in our next video.

Remember everyone is invited to join the launch, which will kick-off at 6pm. If you cannot join us in person, tune in for our FACEBOOK LIVE coverage that evening. Alternatively come and see the new wheels at our booth at the show, which runs all weekend.

Look out for our final pre-launch video with more insights next week, and we look forward to your comments!


To watch this video in German please click here. 

Posted by Fabienne Dirksen on

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