Swiss Side Partners With Swedish Triathlon Hero Lisa Nordén

posted by Fabienne Dirksen
February 16, 2021

The Scandinavian triathlon icon will ride Swiss Side HADRON wheels on her way to long-distance racing

“It’s time for the ultimate challenge” – this is the 2021 motto of pro triathlete Lisa Nordén. After a silver medal at the Olympics in 2012, a variety of wins and podium finishes in short- and half-distance races, she is ready to take the next step, i.e., go for long-distance triathlon.

Swiss Side is proud to be partnering with the Swedish triathlon icon, who already rode Swiss Side wheels in the PTO race at Challenge Daytona in December 2020 and rated them “absolutely awesome.”

Lisa Nordén will be riding HADRON 485 wheels in training and HADRON2 Ultimate 800 in races. "I'm thrilled to be joining forces with Swiss Side as a wheel partner in 2021. I believe they are the fastest and most aerodynamic wheels out there. I’m confident it’s the next step for me to find more speed – and go even faster," she says and proclaims that “it is time for Kona.”

We are absolutely thrilled to have Lisa onboard and cannot wait to see her powering the HADRON Ultimates towards her next triathlon successes,” says Jean-Paul Ballard, CEO and Co-founder of Swiss Side. “We would like to warmly welcome her into the Swiss Side family and look forward to supporting her on her road to Kona.”

Lisa Nordén will be joining the high-class Swiss Side pro squad alongside triathletes such as Patrick Lange (IM World Champion 2017, 2018), Laura Philipp (3rd Challenge Daytona 2020, 4th IM Hawaii 2019), Andreas Dreitz (1st Challenge Roth 2019), Maurice Clavel (1st IM 70.3 Vichy 2018, 3rd IM South Africa 2018), Jan Van Berkel (1st IM Switzerland 2019, 2018), the Raelert Brothers (various IM/IM 70.3 wins and podiums), Daniela Bleymehl (1st Challenge Roth 2018), Philipp Koutny (1st IM Tallinn 2018, 8th IM Hawaii 2019) and Yvan Jarrige (4th IM 70.3 Les Sables d’Olonne 2020).


Photo: @jeff_thoren