BEHIND THE SCENES
Aerodynamics and F1, Speed and Efficiency, Physics and Company Insights.
We will cover it all in our Swiss inSide Podcast.
Our new podcast dives deep into the insides of a young, highly innovative company, telling its secret stories, as it moves to becoming a well-established brand and innovator in the cycling industry.
Episode 1 the birth of swiss side
In 2012 Jean-Paul Ballard created a company. Swiss Side was born. "My father had been a racing driver, and I got the chance to work on these cars. That helped me a lot in my further engineering career. After 14 years in Formula 1, all of a sudden it became a bit boring and I questioned it’s purpose. At that time the cycling industry in terms of aerodynamics was totally undeveloped. Aerodynamics was an expertise I had in abundance so we started, first with wheels and then with all sorts of things" - Jean-Paul Ballard, CEO and co-founder of Swiss Side Technologies AG
But what do F1 and Mark Webber have to do with Swiss Side? We`ll talk about all that in our Swiss inSide Podcast.
Episode 2 the wind tunnel battle
Where does the name Swiss Side come from?
"The recipe for a successful startup is relatively simple. It’s doing it that’s the hard bit! And your USP is also key. What is Swiss Side? Learning by doing, creating new know-how and technologies in cycling’s ultra-low speed aerodynamics field; that’s basically Swiss Side in a nutshell." - Jean Paul Ballard, CEO and co-founder of Swiss Side Technologies AG
Episode 3 Where to make the biggest aero gains
The third episode delves into where you can make the biggest performance improvement through aerodynamic optimization of your equipment. Concrete examples are given of how many watts can be saved with equipment upgrades, as well as shaving your legs! In addition, we explore the significance of yoga in cycling for optimizing your performance.
A story we love to tell when talking about PROJECT 101 with Patrick Lange: “Patrick was able to get a two-fold performance advantage with his custom cockpit. Firstly the aero gains on the bike, and secondly the energy savings which came from the more ergonomic, comfortable, and stable support given by the cockpit. In Patrick’s own words, this energy saving helped him to be able to run faster and break the Kona run course record.”
Episode 4 The laws of physics haven`t changed
Aero vs weight. -Both save watts, but which delivers the biggest gains?
The Swiss Side engineering team did an extensive study for Global Cycling Network on the effects of aero vs weight, also considering rotating weight. The detailed analysis was done on three types of courses: 1. Steep climb; 2. Time trial; 3. Criterium, with a light weight wheel setup and a heaver (+450g) aero wheel setup. Learn which was faster on each of these courses and what effect the wind plays in the results.
“You can add weight to your bike with more aerodynamic components, and it will make you faster. It’s just a fact!” -Jean-Paul Ballard
See GCN interview about Rotating Weight.
Our creative mind Swiss inSide Podcast Hoster Daniel Welsch
As the hoster of our `on air - on aeroad´ podcast, Daniel is 100% in his element. Wheter it`s checking out the latest technologies in the cycling and triathlon industry, pondering questions about aerodynamics, or talking for hours about speed an efficiency, Daniel is our PRO when it comes to creative ideas that will fascinate you. Explore his Instagram, and YouTube channel, and don`t miss our podcast to find out what Swiss inSide is about.
Become the creator of the official decals on our athlete’s wheels at the World Championship in Kona Hawaii!
The winner’s design will be developed, printed, and pasted on the Swiss Side wheels during the Kona race.
The best designs will be chosen by our team at Swiss Side, and the winner of the contest will be voted by our social media followers and fans.
The winner’s design will also be sold as a limited-edition decal in our online shop.
The contest winner wins a pair of Swiss Side Hadron Classic of his/her choice
HOW TO COMPETE
- Download the decals design sheet
- Be inspired by the Swiss Side core values ( aerodynamic, speed, Swiss precision) and Hawaiian vibes and draw digitally or manually the decals sheet following the design rules
- Send us your design proposal by E-mail at firstname.lastname@example.org ; in the E-Mail Subject write “ Kona contest - Name, Surname, Country"
- You have time until August 14th 2022 for the design submission
HOW WE CHOOSE THE WINNER
- The top four decals styles will be selected by an internal Swiss Side technical jury.
- The criteria will be technical feasibility, beauty and the presence of Swiss side core values and Hawaiian vibes
- Last submission day is August 14th 2022, later submission won’t be accepted
- The winner’s decal style will be chosen on August 15th 2022 at 7 pm CET through an Instagram stories contest in which followers will
decide the Winner’s style
- The contest winner wins a pair of Swiss Side Hadron Classic of his/her choice
Increase your winning chance by referring @Swissside Instagram profile to your friends