Aerodynamics and F1, Speed and Efficiency, Physics and Company Insights.
We will cover it all in our Swiss inSide Podcast.

Our new podcast dives deep into the insides of a young, highly innovative company, telling its secret stories, as it moves to becoming a well-established brand and innovator in the cycling industry.

Episode 1 the birth of swiss side

In 2012 Jean-Paul Ballard created a company. Swiss Side was born. "My father had been a racing driver, and I got the chance to work on these cars. That helped me a lot in my further engineering career. After 14 years in Formula 1, all of a sudden it became a bit boring and I questioned it’s purpose. At that time the cycling industry in terms of aerodynamics was totally undeveloped. Aerodynamics was an expertise I had in abundance so we started, first with wheels and then with all sorts of things" - Jean-Paul Ballard, CEO and co-founder of Swiss Side Technologies AG

But what do F1 and Mark Webber have to do with Swiss Side? We`ll talk about all that in our Swiss inSide Podcast.

Episode 2 the wind tunnel battle

Where does the name Swiss Side come from?

"The recipe for a successful startup is relatively simple. It’s doing it that’s the hard bit! And your USP is also key. What is Swiss Side? Learning by doing, creating new know-how and technologies in cycling’s ultra-low speed aerodynamics field; that’s basically Swiss Side in a nutshell." - Jean Paul Ballard, CEO and co-founder of Swiss Side Technologies AG

Our creative mind Swiss inSide Podcast Hoster Daniel Welsch

As the hoster of our `on air - on aeroad´ podcast, Daniel is 100% in his element. Wheter it`s checking out the latest technologies in the cycling and triathlon industry, pondering questions about aerodynamics, or talking for hours about speed an efficiency, Daniel is our PRO when it comes to creative ideas that will fascinate you. Explore his Instagram, and YouTube channel, and don`t miss our podcast to find out what Swiss inSide is about.