SWISS SIDE`S LATEST NEWS

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In this blog, we delve into the stories behind our groundbreaking developments and we take a closer look behind the scenes. We showcase our unique testing methods and the real-world performance that underlies every product.

Our goal is to provide all cyclists with a deeper understanding of how our advancements can accelerate and enhance the adventure on two wheels, regardless of expertise or personal goals.

IM Frankfurt: The Perfect Pacing Strategy

With the 2026 edition of IRONMAN Frankfurt right around the corner, athletes are gearing up to tackle one of Europe’s most iconic, high-energy, and deceptively challenging bike courses. Journeying from...

IM Nice: Road vs. TT Bike & The Perfect Pacing Strategy

With the legendary IRONMAN Nice on the horizon, athletes face one of the most physically demanding and myth-shrouded bike courses in the world. Slicing through the stunning azure coast before...

IM Kärnten-Klagenfurt, Austria: The Perfect Pacing Strategy

With the 2026 edition of IRONMAN Kärnten-Klagenfurt approaching, athletes face one of the fastest yet deceptively challenging bike courses on the European circuit. Spanning 180 km through Carinthia’s picturesque terrain,...

IM 70.3 Rapperswil: Road vs. TT Bike & The Perfect Pacing Strategy

With Ironman 70.3 Switzerland in Rapperswil-Jona just around the corner, athletes are finalizing their race-week preparations. Rapperswil is famous for its stunning scenery, but the bike course is a masterclass...

NEW Swiss Side Performance Platform

Your data-driven raceday advantage In high-performance cycling and triathlon, performance-critical decisions regarding equipment selection and pacing strategy are influenced by many factors—ranging from complex course profiles to fluctuating wind conditions....

Swiss Side Athlete Roster 2026

Triathlon After announcing the continuation of our work with the new Decathlon CMA CGM World Pro Tour Team at the beginning of this year, we are very excited to present...

Continuing the Partnership between Swiss Side - Decathlon CMA CGM

Swiss Side and DECATHLON CMA CGM: Accelerating into a New Era of Aerodynamic Partnership As the Major Technical Partner, Swiss Side is proud to confirm the continuation of its partnership...

The Edge Of Speed: Sam Laidlow and Laura Philipp Limited Edition Wheel Sets

At Swiss Side, we forge partnerships with champions, driven by the pursuit of aerodynamic perfection. Our collaborations with triathlon stars Sam Laidlow and Laura Philipp have synthesised elite athlete demand...

A Deeper Look: The Fit of our Swiss Side AERO Road Cycling Apparel

At Swiss Side, our pursuit of aerodynamic excellence extends beyond our wheels and components. It’s an all-encompassing philosophy that now defines our AERO road cycling apparel. This isn't just clothing;...

What Sets the HADRON³ Wheel Series Apart: A Deep Dive into Swiss Side Innovation

At Swiss Side, our mission has always been clear: to deliver robust, quantifiable performance benefits for every cyclist. The launch of our new HADRON³ wheel series—including the HADRON³ Ultimate and...

Engineered for Speed - Introducing Our New Road Cycling Collection

At Swiss Side, our mission has always been to make you faster. We've applied the same rigorous research and development process that made our AERO Tri Suit a benchmark in...

Behind the Innovation: An Inside Look at Our Latest Product Workshop

Last month, the Swiss Side team gathered for an immersive deep dive into the engineering behind our latest innovations: the Swiss Side AERO Cockpit and the HADRON³ wheel series. It...

Redefining Speed: A Deep Dive into the New HADRON³ Wheel Series

At Swiss Side, our relentless pursuit of speed and innovation has led to a groundbreaking advancement in cycling technology: the new HADRON³ wheel series. Comprising both the HADRON³ Ultimate and...

Dominating Roth: Swiss Side Powers Sam Laidlow and Laura Philipp to Double Victory at Challenge Roth 2025

What an incredible weekend it was at Challenge Roth 2025! Swiss Side was thrilled to be on the ground, witnessing history unfold as our athletes, Sam Laidlow, and Laura Philipp,...

A Grand Unveiling: Swiss Side HADRON³ at The House of Cycling

Last week marked a significant milestone for Swiss Side as we officially launched our latest innovation, the HADRON³ Wheel Series, at an exclusive event held at The House of Cycling...