Last week marked a significant milestone for Swiss Side as we officially launched our latest innovation, the HADRON³ Wheel Series, at an exclusive event held at The House of Cycling in Lille. It was an incredible opportunity to introduce what we believe are the fastest wheels on the market, set against the exhilarating backdrop of the Tour de France.

We extend our sincere gratitude to our esteemed partners at Van Rysel for their incredibly warm welcome and for hosting us at their magnificent House of Cycling. Our collaboration with Van Rysel over the past two years has been a journey of shared passion for cycling and a mutual commitment to pushing the boundaries of performance. This event was a testament to the strong and fruitful partnership we have cultivated.

Presenting the HADRON³ Wheel Series during the fervour of the Tour de France was an unforgettable experience. The energy was palpable, and it was truly fantastic to connect with so many people. We thoroughly enjoyed engaging in conversations about our products, delving into the technical advancements of the HADRON³ Wheel Series, and sharing our vision for the future of cycling technology. The enthusiasm and feedback are what drive us to continue innovating.

As Le Tour de France is in full swing, we want to send our best wishes to the DECATHLON AG2R LA MONDIALE Team. We keep cheering for strong legs and a fast race, hoping to see them achieve great success on the road.

The launch at The House of Cycling was more than just a product reveal; it was a celebration of collaboration, innovation, and the shared love for cycling that unites us all. We are excited for what the HADRON³ Wheel Series will bring to riders worldwide and look forward to seeing them in action.