SWISS SIDE IS NO.1 IN AERODYNAMICS
Swiss Side wheels are enginereed and designed in Switzerland, making no compromises in quality, focusing on delivering the ultimate in performance at a fair and affordable price.
Jean-Paul and George, the founders of Swiss Side,
bring the ultimate team together.
He spent 14 years as a lead engineer in Formula 1 motor racing teams.
He brings the latest technologies, top level engineering know how and people with him to ensure the highest level for Swiss Side’s engineering capability. We push the boundaries of design, construction, materials and aerodynamics to bring cycling wheels into a new era.
He spent his career building himself to his current status as one of the most respected industrial designers in the action sports industry.
He has led several of the world’s most respected sporting goods manufacturers and brands in their respective fields, through the concept, design and production of their products. Numerous award winning designs and commendations along the way, George ensures that our concepts become reality in order to achieve our goal of bringing you truly incredible road wheels!
In our small team, with a diverse range consisting of over 8 nationalities from Switzerland to the USA to Australia, we are a genuinely international crew
The Swiss Side team has also been handpicked to consist of like-minded, innovative, driven people from diverse industries all drawn together by a passion for cycling and our love for getting out into nature. And most of all, to have fun doing it!
Cycling & Aerodynamics leaders join forces to develop world's fastest triathlon time trial bike Read more
The Swiss Side Aero experts have been working closely together with DT Swiss, to develop their new revolutionary AERO+ concept. The new ERC 1100 DICUT wheel set heralds the begin of a new aerodynamic era for DT Swiss. Read more