Beginning January 1, 2024, SWISS SIDE has committed as a major technical partner and wheels sponsor of the Decathlon AG2R La Mondiale`s three cycling teams:
- The World Tour team “DECATHLON AG2R LA MONDIALE Team”, made up of 28 riders;
- “DECATHLON AG2R LA MONDIALE Development Team” made up of 10 riders;
- “DECATHLON AG2R LA MONDIALE U19 Team” made up of 15 riders.
The DECATHLON AG2R LA MONDIALE Team will compete with Swiss Side HADRON2 Ultimate aero wheels, see here.
Furthermore, SWISS SIDE will bring additional technical support to the World Tour team with aerodynamic optimisation, and product development in their collaboration with DECATHLON’s brand VAN RYSEL.
The arrival of SWISS SIDE at the pinnacle of road cycling, with such a long-established team of the UCI World Tour, together with DECATHLON, signals a clear statement of intent for the future of the brand. Jean-Paul Ballard, CEO and co-founder of SWISS SIDE says:
"Our goal from day 1, has been to prove ourselves at the pinnacle of sport, as the leading brand in aerodynamics and product development in cycling. We have already proven that with the products we develop and the aerodynamic support we bring, our sponsored athletes can win world championships, gold medals, and break records. Today marks a major milestone and an honour for SWISS SIDE, to step up and to repeat this at the highest level of cycling. Our goal is not to simply participate, but to support the team to win the biggest international races. Our entire team embraces this challenge.”