We are thought leaders in aerodynamic innovations.
Engineered & designed in Switzerland
Our passion lies in the details. We study what makes us go fastest and build products and programs to accomplish this. We maximise speed and real world performance in the cycling industry.
Swiss Side Team
CEO & co-founder
Jean-Paul Ballard heads up Swiss Side, bringing the ultimate team together to revolutionize the cycling industry with the most aerodynamic and innovative products, developed with over 50 years of Formula 1 racing experience.
He spent 14 years as a lead engineer in Formula 1 motor racing teams. As the Head of Concept Design for the complete F1 car project at the Sauber F1 team, Jean-Paul re-directed his career in 2014 to dedicate himself full-time to his young company and brand Swiss Side.
He brings the latest technologies, top-level engineering know-how, and people with him to ensure the highest level for Swiss Side’s engineering capability. "We push the boundaries of design, construction, materials, and aerodynamics to bring cycling wheels into a new era."
Swiss Side Pro Athletes Team
Our pro athletes team complete the Swiss Side family. We are proud to partner with strong athletes wich share our goal to break records and move boundaries. Together, we test, optimise, and are always in search for the final and deciding watts on their bikes.