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Introducing: AERO Tri Suit. The performance benchmark. Buy now!

Up to 40% off on rim brake carbon wheels.

CLEARANCE SALE: Get a 50% Off on Gravon Carbon 420

Free Shipping to EU, GB & CH on all orders over €500


We are thought leaders in aerodynamic innovations.

Engineered & designed in Switzerland

Our passion lies in the details. We study what makes us go fastest and build products and programs to accomplish this. We maximise speed and real world performance in the cycling industry.


is fun


is funner



Our commitment

We`re setting the new standard for premium cycling wheels! How?

At Swiss Side, we only focus on relevant technologies and features on our products which add
value to our customers, by improving performance and the riding experience. Indeed we want
that everyone can access high-end,Swiss engineered products at affordable prices.

High-engineered quality at a fair price


We believe in the possibility to get the best even at affordable prices.


This is why we adopted an Online direct to customer business model, that allows us to reduce costs.


Delivering the product directly to our customers.


From the manufacturing to your home without any intermediate steps.

Price calculation

swiss side pricing model

Our price // Online price

Manufacturer`s suggested retailer price // Retailer Price

Swiss Side Team

CEO & co-founder

Jean-Paul Ballard heads up Swiss Side, bringing the ultimate team together to revolutionize the cycling industry with the most aerodynamic and innovative products, developed with over 50 years of Formula 1 racing experience.

He spent 14 years as a lead engineer in Formula 1 motor racing teams. As the Head of Concept Design for the complete F1 car project at the Sauber F1 team, Jean-Paul re-directed his career in 2014 to dedicate himself full-time to his young company and brand Swiss Side.

He brings the latest technologies, top-level engineering know-how, and people with him to ensure the highest level for Swiss Side’s engineering capability. "We push the boundaries of design, construction, materials, and aerodynamics to bring cycling wheels into a new era."

Swiss Side Headquarters

In our small team, with a diverse range consisting of over 9 nationalities from Switzerland to the USA, to Australia, we are a genuinely international crew.

The Swiss Side team has also been handpicked to consist of like-minded, innovative, driven people from diverse industries all drawn together by a passion for cycling and our love for getting out into nature.

Jobs at Swiss Side

Currently, we do not have any open positions. For future job opportunities, please follow us on LinkedIn. All new job postings will be published there, so you can stay informed.

Delivery to USA. Import VAT and duties will be charged upon delivery by local authorities.


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